Notes to editors

  1. This Charity Benchmark is made available under the Open Database License:
    Any rights in individual contents of the database are licensed under the Database Contents License:
    The Charity Benchmark constitutes a 'derivative database' and is derived from
  2. An explanatory video about MyCake's Culture Benchmark can be viewed here.
  3. A recent analysis of the full Culture Benchmark data can be viewed here.
  4. Sarah Thelwall, founder of MyCake and the Culture Benchmark is available for interview.

Media contacts

For MyCake: Lauren Davies, 07813 341163,

About MyCake Culture Benchmark

The Culture Benchmark enables arts and culture organisations to compare their approach to income development, cost management and overall sustainability to others within the culture sector. It uses robust online comparison tools developed over the last 10 years and now made relevant to the cultural sector. By submitting data through the MyCake secure site organisations can compare their own data vs. the average, maximum, minimum and top quartile either nationally or by selecting filters for geographic region, size of organisation (in £ or FTE staff), sector and other such filters. The benchmark system is anonymous and confidential, allowing organisations to evaluate their data with confidence.

Organisations can join the Culture Benchmark by going to and registering. The subscription cost is £250 + VAT per year or £600 + VAT for a single purchase 3 years subscription. Data can be input immediately using the online form. MyCake offers guidance through this and on how to view results.

About MyCake

MyCake helps creative entrepreneurs become awesome at using their financial information to make better business decisions. It is an online book keeping and benchmarking toolkit to help creative businesses manage the financials simply and easily.

Through benchmarking, MyCake provides users with an anonymous and confidential comparison of their business to others in the same industry. MyCake also publishes regular benchmark bulletins giving statistics and insight into the financial health of UK creative industries. These can be downloaded here

The book keeping software helps cash flow, invoice creation, debt chasing and automated tax returns easily. It also produces annual reports for tax, bank managers, investors and advisers.

The MyCake blog is available here.